The History of Disk Jockeys - 1691 Words

In 1935, American commentator Walter Winchell coined the term disc jockey (the combination of disc, referring to the disc records, and jockey, which is an operator of a machine) as a description of radio announcer Martin Block, the first announcer to become a star. While his audience was awaiting developments in the Lindbergh kidnapping, Block played records and created the illusion that he was broadcasting from a ballroom, with the nations top dance bands performing live. The show, which he called Make Believe Ballroom, was an instant hit. The term disc jockey appeared in print in Variety in 1941.[5] In 1943, Jimmy Savile launched the worlds first DJ dance party by playing jazz records in the upstairs function room of the Loyal†¦show more content†¦Turntablism, the art of using turntables not only to play music, but to manipulate sound and create original music, began to develop. In 1974, Technics released the first SL-1200 turntable, which evolved into the SL-1200 MK2 in 1979, which as of the mid-2000s remains the industry standard for deejaying. In 1974, German electronic music band Kraftwerk released the 22-minute song Autobahn, which takes up the entire first side of that LP. Years later, Kraftwerk would become a significant influence on hip hop artists such as Afrika Bambaataa and house music pioneer Frankie Knuckles. During the mid 1970s, Hip hop music and culture began to emerge, originating among urban African Americans and Latinos in New York City. The four main elements of hip hop culture were MCing (rapping), DJing, graffiti, and breakdancing. In the mid-1970s, the soul-funk blend of dance pop known as Disco took off in the mainstream pop charts in the United States and Europe, causing discotheques to experience a rebirth. Unlike many late 1960s, clubs, which featured live bands, discotheques used the DJs selection and mixing of records as the entertainment. In 1975, Record pools began, enabling disc jockeys access to newer music from the industry in an efficient method. In 1976, American DJ, editor, and producer Walter Gibbons remixed Ten Percent by Double Exposure, one of the earliest commercially released 12 singles (aka maxi-single). In 1977, Hip hop DJ Grand Wizard Theodore invented theShow MoreRelated Marketing Plan for Skydiving Co Essay6533 Words   |  27 Pagesselective direct mailing to our target audience. This will give them a financial incentive to use our service and will lead them to our website where they can acquire information and further coupons. We will also use select radio stations and their disk jockey’s to do on air promotions. In Atlanta we will use 99X because it is considered the most alternative station. Also, we will be using 96 Rock because they too hold a audience that are considered risk takers. 4) Why have you chosen to lead with